Green Hills Collective Startup

The Story

Liem Sya heads home after a project delay to find twelve hectares of plums still unsold. He teams up with Tan Mai for processing and Ciu Yefri for transport to launch Mitra Bukit Hijau. The trio attempts to sell fruit online but quickly encounters severe transport hurdles, aggressive competitor pricing, and internal disputes. Quality issues further complicate their efforts. To survive, they implement strict cooperation rules and unified quality standards. By refusing to engage in cutthroat pricing tactics, they gradually build a reputation for reliability. This commitment to integrity allows them to overcome early setbacks and earn the lasting trust of their customer base.